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Hello! My name is Yvonne Tran and I consider myself fairly inquisitive and lover of asking revealing questions. I also nurse a love affair with post-its and google docs. My experience spans from being a youth organizer in Oakland to an Innovation Fellow in the Mayor’s Office to working in web development. I am a hybrid thinker that believe in an interdisciplinary and blended approach to problem solving. My varied experiences have served me well with a deep understanding of what it takes to address sticky organization and business challenges to effect greater impact.

I am passionate about stories and all the ways stories can be told. My background in film, radio, and writing blended with my MBA in Design Strategy allows me to use storytelling as a tool to understand and tackle business and nonprofit challenges, whether it’s revenue growth or brand repositioning or how to serve people better. Using human center design tools and practices, I center my approach on empathy and cultivating delightful user experiences.


Wanna work with me? Here’s what I can help with:

  • Business/Nonprofit Model Evaluation
  • Design Research/Qualitative User Research
  • Product Strategy & UX Strategy
  • Communications/Marketing Strategy
  • Content Development & Strategy
  • Experience Design
  • Operations Refinement
  • Project/Program Management

In addition to that, my experience includes:

  • Pre/Post Video Production planning and execution as producer, director, writer, cinematographer, and editor.
  • Audio work for podcasts and radio – as a producer, content writer, and editor.
  • Design layout for print or web.




Let’s start a conversation! Contact me at hello@yvonnetran.co or here.

Wanna know more? Check me out on Linkedin, Twitter, Instagram, SoundCloud.


Things I enjoy:

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intersectionsMy worldview explained visually